Score 0 / 25
The Foundation Audit

Where does your
foundation stand?

Score yourself honestly across 25 items. Find out exactly what needs to be true before your outreach starts working.

Green — done and current
Yellow — exists but weak
Red — missing entirely
01Visual PresenceHow you look on a stranger's screen
1Professional headshot taken in the last 24 months
2Two to three action shots of you performing
3Visual consistency across every platform — same headshot, same handle
4Wardrobe appropriate for your target market
5Photo files you own and can repurpose — documented usage rights
02Audio & Video ProofEvidence that you can actually play
6Two or more high-quality audio recordings — not phone audio
7At least one polished performance video — synced audio, decent lighting
8A demo reel under 90 seconds — best moments, tightly edited
9Recordings hosted somewhere durable — YouTube, Vimeo, or SoundCloud
10Repertoire variety on display — different cuts for different buyers
03Written AssetsThe words that close the deal
11Three bio versions ready — 50, 100, and 250 words
12A one-page EPK or résumé — designed, not typed in Word
13A clear service menu — offerings named, no guessing required
14A current, accurate repertoire list — updated within the last six months
15A single shareable press kit folder — one link, everything inside
04Digital InfrastructureThe plumbing that lets opportunities reach you
16A live website at a custom domain — not a free subdomain
17A branded email address — you@yourname.com, not personal Gmail
18Active presence on at least one social platform — looks alive, recent posts
19A booking path under 30 seconds — inquiry to contact in three clicks
20Payment infrastructure ready before the first inquiry arrives
05Operational ReadinessWhat happens when someone says yes
21Calendar capacity protected — block dates before you pitch them
22A basic performance contract template — even one page protects you
23Pricing decided in advance — one number per service, ready to say confidently
24A documented booking process — inquiry to deposit, five steps, written down
25Realistic conversion expectations — 1–3% cold, 8–15% warm, not a fantasy number
Your Foundation Score
0
out of 25

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